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UNDERSTANDING BETTER BASICS

white tee hanging on wire hanger white tee hanging on wire hanger white tee hanging on wire hanger white tee hanging on wire hanger
'the real thing' in big black bold stacked letters

No one wants a bag by Lucy Vuitton, Fundi or Gooshi - same goes for bootleg BELLA+CANVAS. These faux-premium tees can't compare to the fit, feel and overall quality of an authentic BELLA+CANVAS premium tee.

airlume usa-strong wrap fla coe icons
airlume usa-strong wrap fla coe icons
two men standing side by side in black tees, one is happy and confident and one is straight faced two men standing side by side in black tees, one is happy and confident and one is straight faced two men standing side by side in black tees, one is happy and confident and one is straight faced two men standing side by side in black tees, one is happy and confident and one is straight faced

PREMIUM vs FAUX PREMIUM

  • AIRLUME 100%
    combed + ring-spun cotton
  • STRUCTURED NECK BINDING
    that holds its shape
  • SLEEVES THAT DONT WING
  • SOFTEST FEEL
  • 32+ SINGLE COUNT
    tight knit weave
  • SMOOTHEST PRINT SURFACE
  • CRAFTED FIT
  • ALWAYS SIDE-SEAMED
  • CARDED OPEN-END COTTON
    combed + ring-spun cotton
  • FLIMSY NECK BINDING
    that sags with wash and wear
  • BAGGY SLEEVE
  • SCRATCHY FEEL
  • 30 SINGLE COUNT
    looser weave
  • FUZZY PRINT SURFACE
  • BOXY FIT
  • TUBULAR CONSTRUCTION
  • CARDED OPEN-END COTTON
    combed + ring-spun cotton
  • FLIMSY NECK BINDING
    that sags with wash and wear
  • BAGGY SLEEVE
  • SCRATCHY FEEL
  • 30 SINGLE COUNT
    looser weave
  • FUZZY PRINT SURFACE
  • BOXY FIT
  • TUBULAR CONSTRUCTION
close up on black tee shirt laying flat on a table close up on black tee shirt laying flat on a table close up on black tee shirt laying flat on a table close up on black tee shirt laying flat on a table

THE FAUX-11

Faux premium tees are a step up from C.O.E. - but they're miles away from the real thing. You might not be able to spot the differences online, but your customers will feel these differences instantly.

True premium tees get worn again and again, therefore seen again and again making it a better choice for your customers and the environment.

two black tee shirts ripped in half laying flat on a table for comparison two black tee shirts ripped in half laying flat on a table for comparison two black tee shirts ripped in half laying flat on a table for comparison two black tee shirts ripped in half laying flat on a table for comparison

THE TOP LINE

Let's talk numbers - the ones that matter. How does a tee that lands directly in the PJ drawer benefit your business, compared to one that people actually want to wear on a regular basis?

Darnell gets a premium tee to support his gym. Thanks to the soft feel, perfect fit and just-right sleeves, it quickly becomes a staple in his rotation.

In 2023, he wears it out in public 18 times, where it's seen by 20 people every time. His true premium tee cost $13.50, but since it's made 360 impressions, the cost per impression on his tee is only $0.04.

360 impressions divided by $13.50 = $0.04 cost per impression

This means your business can get over 7x the number of impressions with a premium tee, increasing brand awareness exponentially.

100 prem stamp logo 100% faux

Billy gets a faux premium tee, but isn't thrilled about the winged sleeves or boxy, tube-like fit. He keeps it but wears it only while doing work around the house.

In 2023, Billy wears his faux premium shirt 5 times. A total of 50 people see him mowing the lawn and notice the branding on his tee.

His shirt only cost $11.50 at wholesale, but each impression costs $0.23.

50 views divided by $11.50 = $0.23 cost per impression.

Darnell gets a premium tee to support his gym. Thanks to the soft feel, perfect fit and just-right sleeves, it quickly becomes a staple in his rotation.

In 2023, he wears it out in public 18 times, where it's seen by 20 people every time. His true premium tee cost $13.50, but since it's made 360 impressions, the cost per impression on his tee is only $0.04.

360 impressions divided by $13.50 = $0.04 cost per impression

This means your business can get over 7x the number of impressions with a premium tee, increasing brand awareness exponentially.

Billy gets a faux premium tee, but isn't thrilled about the winged sleeves or boxy, tube-like fit. He keeps it but wears it only while doing work around the house.

In 2023, Billy wears his faux premium shirt 5 times. A total of 50 people see him mowing the lawn and notice the branding on his tee.

His shirt only cost $11.50 at wholesale, but each impression costs $0.23.

50 views divided by $11.50 = $0.23 cost per impression.

100 prem stamp logo 100% faux

A BETTER TEE MEANS
BETTER BUSINESS.

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