UNDERSTANDING BETTER BASICS
![close up on black tee shirt laying flat on a table]()
![close up on black tee shirt laying flat on a table]()
![close up on black tee shirt laying flat on a table]()
![close up on black tee shirt laying flat on a table]()
THE FAUX-11
Faux premium tees are a step up from C.O.E. - but they're miles away from the real thing. You
might not be able to spot the differences online, but your customers will feel these differences instantly.
True premium tees get worn again and again, therefore seen again and again making it a better
choice for your customers and the environment.
![two black tee shirts ripped in half laying flat on a table for comparison]()
![two black tee shirts ripped in half laying flat on a table for comparison]()
![two black tee shirts ripped in half laying flat on a table for comparison]()
![two black tee shirts ripped in half laying flat on a table for comparison]()
THE TOP LINE
Let's talk numbers - the ones that matter. How does a tee that lands directly in the PJ
drawer benefit your business, compared to one that people actually want to wear on a regular basis?
Darnell gets a premium tee to support his gym. Thanks to the soft feel,
perfect fit and just-right sleeves, it quickly becomes a staple in his rotation.
In 2023, he wears it out
in public 18 times, where it's seen by 20 people every time. His true premium tee cost $13.50, but since it's
made 360 impressions, the cost per impression on his tee is only $0.04.
360 impressions divided by $13.50
= $0.04 cost per impression
This means your business can get over 7x the number of impressions with a
premium tee, increasing brand awareness exponentially.
Billy gets a faux premium tee, but isn't thrilled about the winged sleeves or
boxy, tube-like fit. He keeps it but wears it only while doing work around the house.
In 2023, Billy
wears his faux premium shirt 5 times. A total of 50 people see him mowing the lawn and notice the branding on
his tee.
His shirt only cost $11.50 at wholesale, but each impression costs $0.23.
50 views
divided by $11.50 = $0.23 cost per impression.
Darnell gets a premium tee to support his gym. Thanks to the soft feel,
perfect fit and just-right sleeves, it quickly becomes a staple in his rotation.
In 2023, he wears it out
in public 18 times, where it's seen by 20 people every time. His true premium tee cost $13.50, but since it's made
360 impressions, the cost per impression on his tee is only $0.04.
360 impressions divided by $13.50 =
$0.04 cost per impression
This means your business can get over 7x the number of impressions with a premium
tee, increasing brand awareness exponentially.
Billy gets a faux premium tee, but isn't thrilled about the winged sleeves or
boxy, tube-like fit. He keeps it but wears it only while doing work around the house.
In 2023, Billy wears
his faux premium shirt 5 times. A total of 50 people see him mowing the lawn and notice the branding on his
tee.
His shirt only cost $11.50 at wholesale, but each impression costs $0.23.
50 views divided by
$11.50 = $0.23 cost per impression.
![100 prem stamp logo]()
![100% faux]()
A BETTER TEE MEANS
BETTER BUSINESS.
