Brand and leadership remain unchanged as BELLA+CANVAS moves forward with focused ownership and renewed capacity for growth and innovation in the printwear and decorated apparel industry
LOS ANGELES, CA — BELLA+CANVAS today announced that the company has entered into a definitive agreement to be acquired by SanMar Corporation, one of the most established and widely respected companies in the decorated apparel and promotional products industry.
BELLA+CANVAS will continue to operate as an independent brand. Megan Spire, a long-tenured BELLA+CANVAS executive, remains Executive Vice President and will lead the brand into its next chapter.
What this moment creates is an opportunity for BELLA+CANVAS to accelerate with greater focus and scale. Under SanMar's ownership, BELLA+CANVAS will continue to operate independently, with the benefit of long-term investment, industry expertise, and operational infrastructure while maintaining the creative autonomy and clear point of view that have always defined the brand.
"My co-founder and I spent nearly three decades building BELLA+CANVAS into a brand that defines the premium category," said Danny Harris, Co-Founder of BELLA+CANVAS. "As we looked for the right next chapter, it was critical to find an owner that would champion the brand's DNA and build on what has made it a leader; delivering the highest-quality fashion blanks with manufacturing integrity and an unwavering ethos of being different. SanMar believes deeply in this brand and is uniquely positioned to support its growth through inventory depth, service, and operational excellence. The BELLA+CANVAS legacy lives on, and I can't wait to see what comes next."
"It was paramount to my partner and me that BELLA+CANVAS joins a privately held, family-owned company rather than private equity," said Marco DeGeorge, Co-Founder of BELLA+CANVAS. "We know SanMar will be exceptional stewards of the brand and of the BELLA+CANVAS team who continues to shape it today."
"BELLA+CANVAS has always operated with a simple conviction: the people who print, decorate, and sell our products deserve the best blank apparel in the world," said Megan Spire, Executive Vice President of BELLA+CANVAS. "That belief is not changing. With focused ownership and additional investment behind the brand, we will be able to bring more newness, more innovation, and an even stronger commitment to the partners who make BELLA+CANVAS what it is while staying true to who we've always been. I have never been more excited to lead this brand."
"As the fashion leader in the industry, BELLA+CANVAS has earned the trust and respect it holds today," said Jeremy Lott, President and Chief Executive Officer of SanMar Corporation. "Our commitment is simple: give BELLA+CANVAS the focused ownership and resources it needs to keep doing what it does best and to deliver even more of what the market expects from this exceptional brand."
BELLA+CANVAS products will continue to be sold through authorized wholesale distributors nationwide. The brand's full product assortment anchored by signature fabrics, fashion-forward fits, and rigorous quality standards continues without interruption.
About BELLA+CANVAS
BELLA+CANVAS is a leading manufacturer of premium blank apparel in the United States. Founded in Los Angeles, the company is recognized across the decorated apparel and promotional products industry for its signature fabrics, fashion-forward fits, and commitment to quality and responsible manufacturing. BELLA+CANVAS products are distributed through authorized wholesale partners nationwide and trusted by decorators, printers, and promotional professionals worldwide. For more information, visit bellacanvas.com.
About SanMar Corporation
SanMar Corporation is one of the nation's premier wholesale suppliers of imprintable apparel, headwear, and accessories. Headquartered in Issaquah, Washington, SanMar has been a foundational partner to the decorated apparel and promotional products industry for decades, serving distributors and decorators through a national network of distribution centers. For more information, visit sanmar.com.
