A company's swag can define their brand's perception. Abandon the conventions that result in immediate donation pile doom or end up in the back of the drawer. From picking the right blank, to the design, to the print technique, BELLA+CANVAS is outlining the four components that will transform your swag into high visibility, on-trend merch that packs a punch.

SWAG THAT MAKES AN IMPRESSION

A brand's swag will make or break brand equity — if quality is lacking or design deemed "basic", products are destined for the back of a drawer rather than the streets as a walking billboard. The more exciting the design, the more people see your tee, and the lower the cost of each impression. More impressions means more for your bottom line. While BELLA+CANVAS produces the foundation of your designs with ultra-soft, wear-on-repeat staples, we're also providing you with a full-scale guide on how to make the most of each piece.